Ioannis Kryfos, founder of Dakry, talks to “N”

Introduction and key points From the interview!

The startup Dakry, founded by Yannis Kryfos and his wife, aims to bring the quality of Greek olive oil to the world. With a small but dynamic team, Dakry has managed to stand out in the market, offering products that combine tradition with innovation.

The Story of Dakry

Dakry, which means “tear” in Greek, refers to the drops of nature behind each product. The company was founded two years ago and currently employs four people. The olive oil is produced in Methoni in Messinia, an area known for its Koroneiki variety of olive trees.

Products and Packaging

Dakry offers agave oil with polyphenols and low acidity, packaged in luxury bottles. The choice of gold and black color on the packaging gives a sense of luxury, attracting the attention of consumers. The quality of the olive oil is the main priority of the company, and this is proven by the positive reviews it receives.

Export activity

Dakry has already expanded to eight countries, including Poland, Sweden, Slovakia, Korea, India and China. Participation in exhibitions has proven to be instrumental in developing export business, with the company signing deals with new customers at each exhibition.

Marketing Strategy

Dakry’s online presence through its e-shop has helped to increase brand awareness. The company focuses on delicatessen, hotels and high-end restaurants, offering products that compete on an international level.

Vision for the Future

Yannis Kryfos expresses his desire to see Dakry expand to every corner of the world, offering the exceptional quality of Greek olive oil to more consumers. The company aims to grow and invest in new markets, always keeping quality and innovation at the heart of its strategy.

Challenges and opportunities

Financing remains a challenge for Dakry, as customer demands for credit and large orders require significant capital investment. However, the team is determined to overcome these obstacles and continue its growth.

Conclusion

Dakry is an excellent example of Greek entrepreneurship that combines tradition with innovation. With the quality of its products and its export strategy, Dakry has laid the foundations for a successful course in the global market.